Glitz and Glamour
Glitz and Glamour only matters when you are there. A store seeming blank on the outside, when looking in, yet once inside a cool experience for the person. A virtual world. W influenced B- Be anything you want here, except an asshole of course. Could a visual experience be created as when the person is walking into the hotel, almost like "Being" the person they want be has appeared. Similar to a drop of water on to a calm pond, the ripples is creates is the "Be" idea.